The better burger trend continues and expands with new protein and flavor options, with twists on bun/bread and condiment choices. Discover how to make the classic burger exciting and new.
Arby’s surprising announcement that it is testing a venison burger(!) in a small number of locations is proof that there’s still plenty of mileage left in the old better burger trend. Built from a steak sourced from farm-raised deer and topped with frizzled onions and a sweet-tart berry sauce reminiscent of the Cumberland sauce that’s traditionally served with game, the new specialty—whether it’s widely accepted by mainstream consumers or not—also suggests the many ways in which foodservice operators can build their own signature burger specialties.
Did You Know? Three out of four consumers enjoy a burger. It’s all in pursuit of a sum that’s greater than its assorted parts.
The Carrier
Many burgermeisters insist that the bun or bread is crucial to a great burger—in fact, almost as important as the patty itself.
And there’s plenty of room for improvement beyond the generic hamburger roll:
The Patty
In addition to size (standard versus slider), there are numerous ways in which variety can be introduced to a burger menu with various proteins and other ingredients. Many customers, in fact, are seeking alternative burgers.
Additional Proteins
Many burger builders pride themselves on over-the-top combinations that pair a patty with even more protein—cheese and bacon being obvious choices, but there’s so much more to it:
Signature Toppings
This flexible category of burger additions is where signatures are born, creating one-of-a-kind uniqueness by adding an item that’s crave-worthy on its own to a burger build.
Vegetable Love
Lettuce and tomato are standard accessories to a burger, providing both flavor and texture, but growing interest in vegetables provides a good excuse for exploring other options.
Condiments and Sauces
Content courtesy of Nestle Professional
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