Ghost Kitchens are Making a Wave
Ghost Kitchens aren’t exactly a new concept, but they have skyrocketed in popularity, thanks to COVID-19. With consumers looking for new, quick, ways to enjoy a bite to eat, Ghost Kitchens are popping up as an alternative.
Ghost kitchens are discreet. Without social media presence, you probably wouldn’t even know they exist. These kitchens rely 100% on delivery and carryout. Often relying heavily on third-party apps like Grub Hub or Door Dash. This keeps the business model low on costs and high on gains.
This model has become particularly appealing during a labor shortage when restaurants are finding it extremely difficult to find the help they need. With only a back kitchen, ghost kitchens are free to keep a skeleton crew while still maintaining a profit.
Making a move to the ghost kitchen model
Considering a switch from a store-front model to a ghost kitchen model comes with its own set of challenges. Finding a third-party delivery platform can come with some hefty fees attached, with some taking as much as 30% off the top. Handling delivery in-house also comes with challenges. Investing in a point-of-sale software that can be integrated to online ordering is a critical aspect of ghost kitchens.
The Ghost Kitchen model offers the ability to change course on a dime. With a ghost kitchen, one can easily change their entire menu and name with little backlash. If serving burgers is no longer viable, it’s an easy switch to become a taco ghost kitchen. Making the ghost kitchen a great venture for the chef that gets bored easily!
Don’t fret, ghost kitchens aren't for everyone
If there’s one thing Ghost Kitchens can never do, it would be replacing the experience of a full-service restaurant. Yes, they’re efficient, but with this efficient model, comes the inevitable loss of an experience. Part of the reason we enjoy other people cooking for us, is the practice of stepping foot into a new environment and immersing ourselves in a new curated experience.
So, while we’ll take a quick burger from the ghost kitchen down the street, you can still catch us wining and dining on a Saturday night.