If you are active on social media, you are aware that Instagram’s algorithm has completely changed. Instagram has shifted its focus more towards videos and reels, which has decreased the amount of traffic to account pages and posts.
Instagram’s new algorithm is designed to deliver the content to users that are most likely to engage with one another. The best tactic to combat this change is to give the algorithm precisely what it’s designed to do. Understanding how the algorithm works and how you can optimize your content for it is the best way to gain an advantage over your competitors. Instagram is one of the best social media tools for gaining traffic online, and it’s worth learning how to work with. Here are some smart tips you can use to outsmart the algorithms.
How It Works
The main goal of the Instagram algorithms is to cater straight to the user. Instagram provides each user with their own personal feed based on how they interact within the app. The algorithm is designed to change with each user as their interests change. The more users interact with posts they like, the more specific the algorithm gets. In order to make these more specific, Instagram has started keeping track of the following:
Post information: Is the post a photo or a video reel? When was it posted, and how many likes does it have?
Poster information: Is the person that made the post your friend? Do you follow each other? How often do individuals interact with the poster’s content?
Your activity: Do you watch a lot of videos? What kind of content do you typically interact with?
Interaction history: Do you typically like or comment on a particular individual’s posts? How have your interactions changed over time?
Instagram uses this information to calculate how likely someone is to interact with a post, which will ultimately determine the order in which the content is displayed in a user’s feed. This information is also used to determine how much time will be spent on a post, how likely someone is to like and comment or save the post, and how likely someone is to visit the profile after seeing the post.
What To Do
Consistent engagement and driving as many interactions as possible are the best things you can do to improve your status with the Instagram algorithm. By increasing your interactions with your existing community, you will find that your content will surface to new audiences and drive traffic to your page.
Share Reels: Instagram has started catering a significant portion of their explore pages towards reels ever since TikTok became popular. Reels are heavily promoted by Instagram and get twice as much exposure on the Instagram Explore page, making them a considerable tactic for discovery and growth.
Instagram Stickers: Using stickers on your Instagram stories is a fantastic way to encourage your audience to engage with your content. The more engagement you get, the higher your content will appear on your audience’s feed, boosted by the algorithm. Consider adding polls, emoji sliders, or question stickers to your Instagram stories to persuade your followers to engage in a fun way.
Engaging Captions: Comments and likes are a huge driving factor in your rank in the algorithm. Writing eye-catching captions and comments on content will help drive engagement. You can try writing captions that ask followers to share their thoughts in the comments, tag a friend, click the link in your bio, or double-tap if they agree. These calls to action will persuade your audience to interact with your post.
Optimize Hashtags: Adding hashtags to your posts is an excellent way to gain more exposure to your content and page. This means you’ll earn more views for the Instagram algorithm to take into account, which will bring more followers and engagement from people that are relevant to your business and most likely to engage with your content.
Cross-Promotion: Cross-promoting your content is a quick and effortless way to boost engagement. Instagram has updated its posting so that you are now able to co-share authorship on posts. This is a wonderful way to expose your brand to the audience of the account you are partnered with.
Instagram Analytics: It is crucial to track your activity on Instagram to see how your engagement numbers change and understand what you need to do differently. In order to improve your ranking in the algorithm, understand how your content performs over time by monitoring your metrics. This is a helpful tool for measuring your success.
Creating engaging feed posts, stories, and reels will drive awareness and present your content to the right market. Continue to work towards reaching out to your audience with creativity, and your rank in the algorithm will quickly rise.