The Super Bowl is such a huge event that even small businesses get a slice of the profits! This Sunday is the perfect opportunity for your restaurant to drive sales and traffic.
Grab and Go
Even if you think your restaurant will not be seeing many guests due to the pandemic, you can still capitalize on the big game! Offer delivery or take-out services for your guests that would like to celebrate from the comfort of their homes. Offering take-out with pre-ordering convenience can save your staff time and prep and cut wait times down for your guests. You may also consider offering meal kits/take and bake dishes for your guests as another option for dining with you from home.
Promotions
Promotions are a fantastic way to reel in your fanbase with one-time deals. This Sunday is as much about food as the game. This is the perfect opportunity for your restaurant to offer low-cost, high-margin items that are not on your regular menu. Advertise your Super Bowl specials with signs, flyers, table cards, etc. It is also essential to go social with your promotions. Advertising upcoming deals on your social media accounts is a terrific way to get the word out to your customers. Create a hashtag and engage in posts to let your guests know you are looking forward to hosting them!
Getting in the Spirit
Join the fans and get in the spirit! Having some themed, unique menu items can also drive sales. You may consider offering special cocktails with team colors. Another great way to celebrate is by putting up some decorations for the event. Getting creative with menus and decorations will increase the crowd.
Recipes to consider
Hoisin BBQ Chicken Wings
Ingredients
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1⁄2 cup hoisin sauce SGC# 050714
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3 oz. pineapple juice SGC# 082602
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1⁄2 cup soy sauce SGC# 087775
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1 Tbsp. brown sugar SGC# 051912
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2 Tbsp. Sriracha SGC# 487030
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1 Tbsp. sesame oil SGC# 182454
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1 Tbsp. minced garlic SGC# 192922
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1 Tbsp. minced ginger SGC# 191395
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30 smoked chicken wings SGC# 212217
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3 scallions, thinly sliced SGC# 192014
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1 carrot, shredded SGC# 192476
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1 tsp. sesame seeds SGC# 169842
Directions
1. Whisk together hoisin sauce, pineapple juice, soy sauce, brown sugar, Sriracha, sesame oil, garlic, and ginger. Place over medium heat and simmer for 10 minutes.
2. Place wings in fryer until just crispy.
3. Remove wings from fryer and drain. Preheat oven to 350°F. Toss wings in hoisin sauce and place in oven for 5 minutes, or until sauce begins to caramelize on chicken.
4. Serve with scallions, carrots and sesame seeds sprinkled over top.
Yield: 6 servings
Smoked Gouda Bacon Sliders
Ingredients
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6 each Smoked Gouda and Bacon Mac & Cheese Bites (SGC #204955), prepared according to package directions
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3 each slider buns, toasted SGC# 216749
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3 each butter lettuce leaves SGC# 197046
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3 each tomato slices SGC# 191692
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3 Mill Street beef patties, grilled SGC #325008
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3 each red onion slices SGC# 192237
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3 Tbsp. onion jam SGC# 624514
Directions
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Top the bottom half of each bun with a butter lettuce leaf, tomato slice, beef patty, red onion and 2 Smoked Gouda and Bacon Mac & Cheese Bites.
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Spread 1 Tbsp. of onion jam onto the top half of each bun.
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Place the top half of the bun on top of the burger.
